#mothersday is just around the corner! #hint all moms love jewelry especially with a pop of color with natural stone. On Jane today!
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How to calculate the effectiveness of your marketing activities?💰⚖️🗑
One of the easiest ways is to calculate how much you spend per month on marketing and how many new customers you get as a result. Dividing one into another, you get the cost of one customer or in the language of marketing cost per acquisition of one customer.
And then it's quite simple. Compare the two amounts: your average retail price 🆚 your cost per acquisition. If the cost per acquisition is more than 30% of your retail price, that’s a fire alarm🆘 for you. Are these investments justified and what is your net profit in this case? Perhaps you use too expensive promotion channels that do not bring you enough of new customers.🤔🤔🤔
🎺 Favorite Follow Friday!🎶 We love Italian womenswear! And we can't wait to see the first ready-to-wear collection from @carlini.design. The collection launches July 2017 but their beautiful instagram is holding us over in the meantime!
- All in the details - Intricate oriental inspired embroidery will have you turning heads in the Hamo dress! The metallic silver thread paired with the bright and fresh turquoise lining creates a striking and unique look. Book an appointment at our London or New York boutique to try on the Hamo.