Do you want to design once-in-a-lifetime experiences for your attendees? Maybe you're looking to step up your data collection, knowing what guests are doing at any time on your show floor. If you said "yes," listen to our latest episode of The VIP Lounge. Find it in iTunes and Google Play now!
Pretty cool idea coming out of #hybrislabs . How it works: (1) shopper fills out a quick mobile quiz about what kind of #beers they like (e.g, light, dark); (2) small red lights illuminate under the beer bottles that fit that taste profile; (3) person picks up beer and holds it near their phone to receive more info on the beer; (4) repeat. #retailers can get "lift" data, #behavioraldata , taste profiles, etc. #hybrissummit#marketing
Pointmarc's resident OG and Senior Analytics Consultant, Nick Rolfe, educates us with his insight in to Cross-Channel Analytics in this article on CustomerThink.com. Go get your read on, data geeks! ✌🏼️📖📊